More people use their mobile devices now than ever before to shop, communicate and search for things they like. Since Facebook launched their latest ad format, Lead Ads, they just made it much easier for consumers to be connected with a business that offers products or services which might interest them. Leads Ads provide a secure way for users to quickly sign-up to receive information from brands they like such as quotes, promotions, and newsletters.
Lead Ads help a business achieve a number of key sales and marketing objectives. Whether your company is looking to get more subscribers for a newsletter, promote an offer, event or to get more information out into the public domain about a particular product: Facebook Lead Ads offer the ideal platform and solution to address those needs.
Facebook Lead Ads make the process of connecting with people who are genuinely interested in what you are offering, simple and quick. As soon as a person clicks on your ad, a pre-populated form will open that contains information such as their email address and name. It takes just two taps for that user to transmit their information. Perfect for alternating with your usual social contests or games.
There are a few things you will need to prepare before getting started with Facebook Lead Ads.
You can create a Facebook Lead Ad in the Power Editor or the Ads Manager.
Navigate to either your Ads Manager or Power Editor. If you are using the Power Editor, click ‘Create Campaign’ in the top left-hand corner. If you are the Ads Manager, click ‘Create Ad’ in the top right-hand corner.
Set up placement, budget, schedule and audience
Now it’s time to set your Placements, Budget, Schedule, and Audience. This is pretty common if you’re used to running Facebook Ads campaigns. You will be unable to target anyone under the age of 18 with Facebook Lead Ads. When complete, click “Continue”.
Add your creatives
You will now be prompted to upload your images or video. You can also complete the headline for your Facebook Lead Ad, along with uploading your text and any call to action you have chosen.
Within the lead form section, click “+ New Form” to create a new form. You can type a unique name for your lead form where it says “Untitled”.
This part is optional but highly useful. You can create a Welcome screen for your Facebook Lead Ad.
Add questions to the form
Under the heading ‘What information would you like to request,’ you can then click on the ‘Questions’ button? The form includes name and email by default. You are also able to customize this form to add any other fields you would like the prospect to complete.
“Thank You” screen
Tweak your Thank You screen options by selecting a specific URL for your prospects to be directed to after they submit a form.
Remember to preview your form to make sure everything has been input correctly. It is worth doing this a few times to ensure that the form looks exactly as you would like it to appear to your prospects.
Tweaking your Lead ads Settings
Advanced Options presents you with a few additional elements you can add to your Facebook Lead Ads form.
Select ‘Field IDs’ if you would like to alter the names of the columns for your data when you export any leads. This is usually beneficial if you are using software to manage your leads or if your CRM needs specific names in order to upload your leads correctly.
Select ‘Form Configuration’ if you would like to change the language on your form. You can also dictate certain preferences here to determine whether or not you include any organic leads within your downloaded leads. If you select the option here to receive organic leads your Facebook Lead Ad will also include a share button. This will enable people to share your ad with friends, peers or any other connections they feel might benefit from seeing your ad. Organic leads do not have any impact on your Cost Per Click measurements within your ad manager.
Once you finished tweaking the form and the usual ad’s settings, click “Place your order” and you’re done!
To download the leads you’ve just captured, go to the Facebook Page the form belongs to, click the Publishing Tools tab at the top. Once you’re there, click Forms Library. Only Page admins can download leads. On the right, you’ll see all of the forms that you’ve created. Click the Download link next to your form to download your leads in CSV format.
You can receive all leads directly via email, or add them to any MailChimp list you want. Just use this free Facebook Leads Sync tool and you’ll be all set in less than 5 minutes. No more downloading CSV files (or worse, forgetting to do it daily). And it’s free!