How And Why You Should Verify Your Facebook Page

Reasons and methods for verifying a Facebook Page

Have you ever wondered how people get the blue check mark on their Facebook accounts? It’s worth doing because that little check mark demonstrates to people who follow you that you have the status for verification by Facebook.

Simply put, earning that little symbol next to the name of your business means you are more official and have enhanced credibility.

  • It makes sense. For a start, it’s not possible to buy this credibility, but when people see the blue badge  on someone’s Page or profile, it’s confirmation that Facebook has verified that person’s Page or profile as authentic. It’s worth bearing in mind that not every public figure, celebrity or brand on Facebook has a blue badge.
  • When people see a gray badge  it means Facebook confirmed that this is a business or organization’s authentic Page.

Why Bother Verifying Your Page or Your Profile?

First up, it’s an at-a-glance sign to your fellow users that you and your business are important. You are established enough and have been willing to put in the effort to earn the accolade.

What these check marks say to your audience is that they are actually looking at a real page for you and your business. They can rest assured it’s not an imposter and hasn’t been created by a fan (or an enemy!).

It means you can be messaged about what you do, while also showing you take social media marketing and customer relations seriously.

A big bonus is that by being verified you will be taking a useful step for your Page and/or profile to rank higher in not only Facebook’s but also Google’s search engines.

Blue or Grey? Is there a difference?

There are blue and grey checkmarks that appear next to Pages and/or profiles on Facebook.

The blue checkmark confirms the authenticity of the Pages and the people or brands behind them. It demonstrates this is an official account. This type of verification is available for both Pages and personal profiles.

Gray checkmarks confirm a specific business’s location. Gray checks are neither as difficult to obtain as their blue counterparts, nor are they as noticeable. However a gray mark can still enhance your business’s credibility on Facebook.

If your business is part of a franchise, corporation or big chain only the main account that is operated by the corporate marketing team will be eligible for the blue mark, with individual local locations eligible for gray marks.

Is Facebook verification open to all?

There’s the theory and there’s the practice.

In theory, anyone can get verified. In practice, it’s a bit more nuanced than that.

Only some Page types can be verified.

Local businesses, organizations, companies, along with public figures are Page types for which it is possible to obtain a Facebook verification. A physical location is a help because the gray marks are location-based.

Getting Facebook verification for personal profiles is a lot harder. Before you start you will need a lot of friends on your account, plus you will have to meet other requirements and provide proofs.

This is how you verify your Facebook Page

Your page needs to be in top form. There are no strict parameters, but ensuring the Page looks fantastic and is credible is a great help when Facebook reviews your request.

What your Page has to have is:

  • An actual website address
  • Contact information
  • An “About” section, including a detailed description
  • Plenty of content

The process goes like this:

Start with your actual Page. Go to the Page’s settings. Then go to “General”. If your Page is verifiable choose the option: “Page Verification”.

In this case you should be given either the option for “instant” verification, or for the more lengthy process.

Instant verification provides the chance for Facebook to call the publicly listed phone number for your Page. You will then be provided with a verification code.

This code is for entering in the box that Facebook should provide. If successful, Facebook will award a gray check mark. Eventually this can lead to a blue one.

If this method doesn’t suit you, there is also another way that involves uploading documents that prove you are the legal owner of the business. Included in the list of documents are:

  • Business licenses
  • Tax files
  • Articles of incorporation.

Facebook reviews these manually prior to giving their approval.

Verifying Your Facebook Profile

It is a whole lot more tricky to get your personal Facebook profile verified. You must have a lot of friends and not just fans.

On top of this, only those people who have near-celebrity status are able to get verification from Facebook for their personal profiles.

Submitting your personal Facebook profile for verification needs to be done by contacting Facebook directly. If Facebook takes your application seriously they will request documents that prove you are who you say you are. This may be a passport, a copy of your driving license, or some other legal document.

How Long does it take to Get Verified?

This depends on factors like what type of Page you might have set up. Other considerations are how tied up the Facebook team is, and how many followers you have. For example, it’s a known fact that Facebook will take longer to approve a business than some prominent celebrities.

The time span ranges from as little as 48 hours to as long as 45 days.

Wait… what if Facebook Rejects Me?

Facebook rejecting your application doesn’t need to be the end. Facebook’s support team can offer more information about why you have been rejected.

It may simply require you making some tweaks and revamping your Page or profile. There is no limit on the number of tries you can have. Your Page must be as fleshed-out as possible. It needs to contain as much information that makes you seem credible as possible.

In Conclusion

The majority of businesses and marketers who successfully obtain Facebook verifications have worked hard. They put effort into their online and social presence to make them as strong as they can be.

If you are prepared for that and want to strengthen your social presence then get started on the steps to achieve Facebook verification. . It shows you’ve gone the extra mile. Head over to your Page now and get started!

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Boost Brand awareness with this fun Memory Match contest for Facebook Pages

InstallThisApp’s Memory Match contest for Facebook Pages is designed to spice up your online marketing campaigns on social media. It increases brand awareness, organic traffic, and can also boost your lead generation results.

The Memory Match game basically consists on placing pairs of cards at random positions, so that the player has to find the matching pairs as quickly as possible, using the least amount of clicks.

Creating a Memory Match contest for Facebook

Sign in to your dashboard

The first thing you need to do is login or signup for a free account at

Create a Memory Match app

After logging in, click on the [+] icon located at the upper right side of the dashboard, next to you profile pic.

Create a new Facebook contest

A window will show up with a list of all the available apps, choose Memory Match.

On the next screen you have to indicate the Facebook Page where you’ll install the game.Pick a Facebook Page for your Memory Match contest

Once you’ve indicated the Facebook Page, a form will show up, where you have to fill in the Title and Description of the contest.

At the end you’ll see some extra settings like:

  • Play more than once: Allows the users to play many times. This guarantees they’ll keep playing to one-up each other.
  • Available Platforms: Indicate if it’s available for Mobile, Desktop or both.
  • Scheduled Installation: Allows you to program the app to be published or uninstalled at a certain date and time.

Customize your Memory Match contest design

Go to the Design section of the app’s dashboard and select the screen you want to customize. Click on the images or elements you want, and you’ll see a tooltip with all of the customization options available.

Customize your Memory Match game

Add cards to the Matching game


Go to the Images tab and click on the + sign. You’ll see a popup window, drag all of your cards there and wait for them to be uploaded. Reminder: You only have to upload single images, the app will duplicate them later inside the game.

Add cards to the Memory Match game

Publish the App

Once you’re done with all the previous steps, click on “Install” so that your new app starts showing up on your Facebook page.

Publish your Memory Match game

Track your Campaign

Track who’s participating and getting the best scores at the Scores section of the dashboard. You can also use the top-right bottoms at the table to get a random winner, download the whole table, remove entries or group users for future reference.

Track the best scores at the Memory Match game

This is not the only kind of contest you can create, but it’s one of the most fun ones.

Fan gates are gone for good, here’s how you can deal with it

Facebook has updated their API and SDKs terms & conditions, and one of the most critical changes you should take in account is the demise of the beloved Fan-Gate or Like-Gate.

Wait, what?

In case you’re wondering what a Fan-Gate is: A Fan Gate is a welcoming screen within a Facebook Page tab, where users are required to like the Facebook page in order to participate in a contest or game.

Farewell, Fan-gate. The big question is, is this good, bad, or ugly?

Optimizing Facebook traffic

Not as bad as you’d think, actually. Facebook is trying to prevent people from being bribed into liking pages they normally wouldn’t. This is a wake up call to all the social media marketers out there, to improve their campaigns as a whole and bring relevant, meaningful and engaging content to their audiences instead of just getting likes in exchange for stuff.

But what about the immediate, short-term reward that pages and brands used to enjoy with the ever-increasing likes count? Well, this new restriction gives you the opportunity to collect actual leads -and far more useful data about them- with one of our new features: optional forms for all of our apps.

Facebook like gates are gone

Fan-gates will be gone starting on November 5th, so you can start implementing forms on your apps as a way of generating more leads and gathering meaningful information about them.

Forms can be shown before or after participating in a contest or promotion, depending on which app you’re using.

Create a form for a Facebook page

Just go to the “optional form” of your app’s dashboard, and click here to learn how to create an optional form for your Facebook apps.

Memory Match online contest

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Story Contest

Story Contest for Facebook pages

Today we’d like to introduce you a beautiful new app we’ve crafted for you. It’s the Story contest.

With it, people write some text and compete for other users’ votes.

You can use it for many types of promotions on your Facebook Pages, any time of the year. Just think about it: the best Disney trip stories, the best valentine’s poems, the best vacations story (for a leisure travel agency’s page), the best jokes… you name it!

The stories show up in little sheets of paper, like letters, with a ribbon at the corner showing the votes count. People can vote for their favorite and write comments below every single story.

Story Contest for Facebook pages

Of course, you can customize the colors, text styles and sizes, to match your brand’s identity.

Want to try it now? Great! Just go to your control panel and create a story contest. The app is free until June 28th.

We hope you and your fans enjoy this new app!